The old adage that “the customer is always right” was coined by Harry Gordon Selfridge, the founder of the legendary London department store. Back in 1909 when the phrase originated, it had a unique purpose in the world of retail: it was designed as a marketing tactic to show potential shoppers that the store would provide them with great service. But, we’ve come quite a ways since the world of flagship department stores. With the explosion of online shopping, embracing your customer and equipping employees to provide exceptional service is pivotal to keeping your shoppers happy.
Taylor Pipes, an industry specialist from Branch Messenger, is joined by customer experience guru Shep Hyken.